Simon Appleton is the Founder and Managing Director of Eastern Bridge Limited and Eastern Bridge Education. With more than a decade of experience working at the intersection of local government, international relations, education, and economic development, Simon has built a strong reputation for integrity, strategic thinking, and practical delivery. He has worked closely with councils, iwi, central government agencies, and international partners to establish and manage sister-city and sister-province relationships that create meaningful community, cultural, and economic outcomes.
Simon combines deep experience in China and East Asia with a grounded understanding of New Zealand’s local government environment. He is known for his ability to translate complex international relationships into clear, manageable programmes that deliver real results while protecting political and reputational risk. Trusted by elected members, senior executives, and community leaders, Simon’s approach is measured, transparent, and outcomes-focused. His work reflects a long-term commitment to building respectful, mutually beneficial relationships that strengthen New Zealand communities at a local level.