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Growing · selling to China
Selling to China, with the right partner and a clear plan.
We help small and medium-sized New Zealand businesses sell to China, and help Chinese buyers and visitors reach New Zealand. We do it through trusted partners, our work in Jiangxi and other parts of China, and relationships built over more than a decade. This page will become Selling to Asia as that work grows.
What small and medium-sized businesses tell us they need
Most businesses do not need a large agency. They need a clear answer on whether China is right for them, a partner they can trust, and help with the rules, language and follow-up. That is the work we do.
- Finding and checking partners before any money changes hands
- An honest view on competition, pricing and whether to start now or wait
- Plain guidance on rules, labels and brand protection, with referrals to specialists where needed
- Chinese-language help and people on the ground who can follow up
- A practical way to test the market, including delegations and showcase options – please ask us what is available
Prices, what is included and what is not are set out in one place. We do not repeat the full price list here, so there is only one version to keep up to date. See services and prices
Community organisations: please ask us about community rates when you get in touch.
Our platforms and partners
Online platform
We are developing an online platform for New Zealand products and services, giving Chinese buyers and consumers a trusted place to find them. Talk to us if you would like to be part of it as it takes shape.
Cultural exchange centres
Our cultural exchange centres in China are places to showcase New Zealand: products, regions, education and culture, presented to local audiences with the support of our partner governments.
Promotion partners
We work with Chinese partners who can put New Zealand products in front of customers. This includes a pilot with a government-owned supermarket chain in Xinyu, Jiangxi Province.
For exporters and importers
Whether you are selling into China or sourcing from it, we help you start with the right people and the right information.
- Introductions to buyers, suppliers, distributors and government contacts
- Market and partner checks before you commit time or money
- Delegations, meetings and follow-up in China, with our team on the ground
- Cultural, business etiquette and language support, including Chinese materials that read naturally
For tourism
We are building partnerships for cultural tourism into Aotearoa, so visitors from China experience New Zealand properly and communities share in the benefit.
- Licensed travel agencies in China with outbound licences
- New Zealand tourism operators ready to host Chinese groups well
- Iwi and hapū sharing culture on their own terms, with tikanga at the centre
- Regional tourism organisations linking tourism to their sister-city relationships
Eastern Bridge is an adviser and connector, not a tour company or a trader. Bookings, payments, travel and the sale of goods are handled by licensed and specialist partners under written terms. If a partner pays us a referral fee or commission, we tell you in writing. How we’re paid
Since 2013
We have been helping New Zealand businesses and regions build commercial links with China for more than a decade.
Prices: business advice is $200 + GST an hour. Councils and iwi pay our named community rate of $55 + GST an hour. Partner checks, the China Readiness Check and our other packages have fixed prices, and China Desk retainers start at $1,800 + GST a month. Businesses based in the district of a council that is an Eastern Bridge client get 20% off most business prices. Ask us if your council is a client. See services and prices
Councils and economic development agencies: see Economic development and trade links.
Exporting, importing or welcoming Chinese visitors?
Tell us what you’re working on and we’ll tell you honestly whether we can help.